Strategy and business

We focus on creating the means for gardening, growing and urban green environment solutions around the world in the field of horticulture. We provide horticultural solutions that support resource-efficient horticulture and responsible land use and water management when selected for the application, catering to the growing global trend of clean local food and the construction of attractive and pleasant living environments.

Our strategy is to grow extensively outside of Europe and in our home markets through excellent leadership and best in business operational efficiency. We focus on being the most transparent and collaborative company in the industry providing innovative, helpful and easy digital solutions to our customers. We invest in new opportunities to grow and support our customers with the strong expertise in resource-efficient growing practices. Our aim is to have the most satisfied and loyal customers and employees in the industry.