Amazing results are achieved when multiple business units within the company work together with a customer on innovation.
At the end of 2022 the Dutch government, the horticultural industry and other stakeholders reached an agreement: we’ve set targets to make substrates for professional growers and potting soil for the retail sector more sustainable. Clear targets were described in a covenant that should help guide the industry towards shared goals. By 2025, the share of circular raw materials in substrates for professional growing should increase to 35%. For retail products, it needs to be 60%.
The second-life project for used 🍓 strawberry substrate is proof of this commitment and our values, as it is a combination of customer success as well as having the courage to renew our status quo.
Read the background story in full at our BVB Substrates website, about how we, together, can achieve the circularity goals of our customers and the horticultural industry.