Lisbeth Erstrand

Pia Holmberg has worked for Hasselfors Garden for over 30 years. We asked her to discuss what changes she’s seen, what trends she’s spotted and how she thinks hobby gardening in Sweden will look like in the future.

In her masters thesis one of our Area Managers, Eija Lankinen, demonstrates that a careful analysis in the early stages is required in a fast-growing sales segment to establish sales targets by utilising a customer-oriented sales roadmap using environmental analyses for Kekkilä-BVB's berry substrates product segment.

Our business is growing in Central Europe. We are happy to announce that we have signed an agreement to acquire German companies Brill Substrate and Brill Papenburg Logistics. This will allow Kekkilä-BVB to strengthen its market position in the German, Italian and French growing media markets.