0. Fit For Purpose

What is the name of the new product? Add article number if existing product.

Explanation

This question is relevant for tracking the item that is being evaluated.

How would you describe a typical user of this product?

Explanation

The user is central in this part of the evaluation and is, therefore, important to understand the needs and wishes.

What is the function of this product?

Explanation

Our substrates are used in many different ways, ranging from vertical forests to the growing of soft fruits. And all of these require different characteristics.

Why is this product equal or better than what’s already on the market?

• What customer problems does it solve?
• How does it exceed customer expectations?

Explanation

Based on the users’ needs and wishes we continuously improve our products and the raw materials we use. The better the fit, the happier the customer.

How does this product add business value?

• Business model?
• More sustainable?

Explanation

The products we create and raw materials we use should be part of a financially sound value chain and improving overall sustainability.

Is the product aligned with the overall portfolio strategy?

• Yes: 1
• No: 0

Explanation

If all answers above are answered satisfactorily, the product or raw material aligns with the portfolio strategy. If it doesn’t align, there is no use in further developing the product or raw material.