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Kekkilä-BVB strengthens its market position in the Italian growing media market

April 5, 2023

Kekkilä-BVB strengthens its position in Italy by buying the business of the Italian company Dueemme Marketing. Dueemme Marketing specializes in the distribution of growing media products used in professional growing. The Dueemme Marketing company does not have its own manufacturing and it employs five persons.

This transaction, in which the business development and the sales of Dueemme will be integrated as part of Kekkilä-BVB’s Professional growing business unit, is a natural continuation of the long-term cooperation between the two companies.

“This transaction will strengthen our activities in Italian greenhouse grower market with a special focus on young plants and follows our strategy to ensure safe food production worldwide”, says Guido Linders, Director, BU Professional Growing of Kekkilä-BVB. In 2021 Kekkilä-BVB acquired 50% of a growing media factory in Italy as part of the acquisition of Brill Substrates. Kekkilä-BVB operates in 12 countries and exports already cover more than 100 countries. It is the leading growing media company in Europe.

“We believe that by having a local sales team, we will be able to serve our customers better locally in Italy. We are very pleased to have Dueemme employees supporting the success of Kekkilä-BVB”, says Johan van Geest, Commercial Director, Kekkilä-BVB.


For more information:

Guido Linders, Director Professional Growing Business unit, Kekkilä-BVB,, +31653273109

Johan van Geest, Commercial Director, Kekkilä-BVB,, +31658862859